AdForge Blog
Where the evidence meets the creative.
Strategy, research and tooling for agencies and brand teams who want ad creative backed by what shoppers actually said.
Why Your Ad Creative Fails: The Research Gap Most Agencies Ignore
Most ad creative tools skip the most important step. They generate images before understanding who they're talking to. That's why 80% of ad variations underperform.
Jason Solomons, Founder, AdForge Studios ·
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AI Personas vs. Traditional Focus Groups: What Agencies Need to Know
Traditional focus groups cost $8K-15K and take 4-6 weeks. AI-powered personas and simulated focus groups deliver comparable insights in minutes. Here's what's different and what's better.
Jason Solomons ·
How to Build Data-Backed Ad Campaigns in 2026
Most agencies call themselves 'data-driven' but look at data after the money is spent. Here's what a truly data-backed campaign pipeline looks like, and why doing it manually is nearly impossible.
Jason Solomons ·
The True Cost of Guesswork in Ad Creative
A $10K/month ad budget with guesswork-based creative wastes $6K-8K on underperforming variations. Here's the math, and how AdForge changes the equation.
Jason Solomons ·
From Consumer Data to Campaign-Ready Creative: The New Agency Workflow
The old agency workflow takes 3-5 people and 2-4 weeks per campaign. AdForge collapses the entire pipeline into a single afternoon.
Jason Solomons ·
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